These Amazonian bush berries are the new must-try skin brightening beauty ingredient on everyone’s lips. Read on to find out all you need to know about the anti-ageing properties of Camu Camu.
What is Camu Camu?
This exotic sounding ingredient is indeed from far off lands. The Camu Camu is a small bushy riverside tree from the Amazon rainforest in Peru, Venzuela and Brazil, which bears a red/purple cherry-like fruit simply packed with good things. In fact the unprepossessing fruit is considered to be one of the richest sources of vitamin C in Brazil; according to Brazil’s National Institute of Amazonian Research. Every 100 grams of camu camu berries provides up to six grams of vitamin C, that’s 100 times more than you’d get in the same weight of lemons.
And that’s not all, the fruits are also rich in ellagic acid, a natural phenol antioxidant that can help protect skin against free radicals, along with a number of other vitamins and minerals including iron, riboflavin, niacin, phosphorus, potassium, beta-carotene, calcium, and amino acids. How’s that for a superfood for your skin?
How can Camu Camu help improve skin?
All that concentrated vitamin C, along with the other vitamins and minerals present in the berry, make camu camu a highly effective antioxidant to combat the signs of premature skin ageing, especially when teamed with a good sun protection cream. See below for some of the benefits of this super berry.
1. Diminishes pigmentation
Camu camu contains high levels of vitamin C and niacin, meaning it as a brilliant effect on melanin-producing cells, so any spots of sun damage or discolouration left behind by acne will fade over time. Flawless skin, here we come!
2. Shields against environmental damage
When combined with a high factor SPF, the vitamin C and flavonoids in camu camu deliver a dose of antioxidant protection against ageing UV. It also protects the skin against the negative impacts of pollution and even pollen which can lead to dry, itchy and inflamed skin, according to recent studies.
3.Brightens the skin
Not only are your pigmentation issues dealt with by using Camu Camu, it also helps to exfoliate dead skin cells responsible for dull skin to bring back a healthy glow in no time!
4. Combats the visible signs of ageing
Vitamin C is essential for collagen synthesis, according to expert dermatologists. Collagen is what makes our skin look plump and youthful, combating fine lines and loss of elasticity.
Can Camu Camu be used effectively in a product?
Vichy Idéal Soleil Anti-Ageing SPF 50 contains Camu Camu as part of a potent cocktail of ingredients to provide protective and corrective care for your face. The revolutionary formula fights against signs of ageing including wrinkles, loss of elasticity and lack of radiance. This is due to the mix of patented broad spectrum filters to protect against UVB/UVA rays (including long wave UVA) and a potent addition of natural origin antioxidants including black tea, vitamin C (that’s the camu camu). As well as this, the formula of the Vichy mineralising thermal water has been tested on sensitive skin and is clinically proven to combat the visible signs of ageing including the appearance wrinkles, loss of elasticity and dullness, for radiant, supple-looking skin. So make sure your skin is well protected from the sun at all times, no need to visit the Amazon!